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Managing Editor for Broadband and Energy

Last updated: 24 June 2025
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4 mins read

Key points

About Apple

Apple, founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, revolutionised technology with products like the iPod (2001), iPhone (2007), and iPad (2010).

Apple’s iPhones run on iOS, offering features like wireless charging, biometric recognition, OLED screens, and advanced cameras. If you’re choosing between devices, check out our iOS vs Android guide to help you decide which operating system works best for you.

iPhone on contract

When you opt for an iPhone on contract, you’ll sign up for a fixed-term agreement (usually 12, 24, or 36 months) with a set monthly cost.

The more expensive the iPhone and data package, the higher the monthly payments. By comparing mobile phone deals, you might find deals with lower monthly costs by paying an upfront fee.

Be aware that mobile contracts often come with a minimum term. If you cancel early, you could face an additional fee. You’ll also need to pass a credit check since the iPhone isn’t fully yours until the contract ends and the phone is paid off.

Pay as you go

If you prefer flexibility, a Pay as You Go (PAYG) plan might be a better fit. With PAYG, you simply top up your iPhone with credit as needed for calls, texts, and data.

This is a good option for light phone users, but if you’re on your phone a lot, a PAYG plan might not be the most cost-effective. Some providers offer PAYG bundles or SIM-only tariffs, which might be worth exploring.

SIM only tariffs

With a SIM-only tariff, you pay for a monthly package of minutes, texts, and data, but you don’t receive a new iPhone. This option is ideal if you already own an iPhone and just need a new SIM deal. You can compare various tariffs to find one that fits your budget and data needs.

iPhone 16 prices

Apple's latest iPhone 16 series offers a range of models to suit different preferences and budgets. Here's a quick overview of the current UK pricing:​

Model

Storage Options

Starting Price (SIM-Free)

iPhone 16

128GB, 256GB, 512GB

£799

iPhone 16 Plus

128GB, 256GB, 512GB

£899

iPhone 16 Pro

128GB, 256GB, 512GB, 1TB

£999

iPhone 16 Pro Max

256GB, 512GB, 1TB

£1,099

The iPhone 15 range has seen some price adjustments. The standard iPhone 15 now starts at £699, which is a price drop of £100 compared to its launch price.

If you’re considering upgrading or switching, there are likely to be bargains available, especially as retailers continue to offer discounts on contract plans.

Of course, if you’re keeping your current phone, a SIM-only deal can save you money. You’ll pay only for data, calls, and texts, without the cost of a new handset. Plus, with monthly rolling contracts, you have the flexibility to switch after 30 days.

Which is the best iPhone?

Apple’s iPhone 17 series offers a range of options, each suited for different needs. Here's a quick guide to help you decide which model is right for you.

Model

Key Features

Best For

iPhone 17 Pro Max

Big battery and gorgeous display

Taking and storing as many stunning photos as you want

iPhone 17 Pro

Tough exterior and top-of-the-range camera

Those who want the best performance and camera

iPhone Air

Slimmest ever iPhone Best

Fitting into your pocket

iPhone 17

ProMotion display and improved selfie camera

Flawless selfies and long-lasting battery

iPhone 16 Pro Max

Pro camera, long-lasting battery, larger screen

Anyone who wants an all-round premium iPhone

iPhone 16 Pro

Pro-level features, Dynamic Island

Power users with a smaller screen preference

iPhone 16 Plus

Big screen, great for media

Movie/game lovers with the need for a larger screen

iPhone 16

Dynamic Island, fast performance

Balanced all-rounder, good camera and power

iPhone 15 Pro Max

Periscope zoom, pro-level camera

Premium camera lovers, gaming, and streaming

iPhone 15 Pro

Dynamic Island, powerful camera

Power users who want a smaller screen

iPhone 15 Plus

Great screen for media

Big screen, solid performance at a lower cost

iPhone 15

Dynamic Island, improved camera

Everyday users who need a solid camera and speed

iPhone 14 Pro Max

Dynamic Island, Pro camera, long battery life

Size and battery life enthusiasts

iPhone 14 Pro

Dynamic Island, great performance

Power and camera lovers on a slightly lower budget

iPhone 14 Plus

Large screen, solid camera

People who want a big screen, not pro features

iPhone 14

Improved camera, Dynamic Island

Affordable upgrade from older iPhones

iPhone 13 Pro Max

ProMotion screen, solid performance

Those who want a large screen at a discount

iPhone 13 Pro

Pro camera, ProMotion screen

People who want power in a compact size

iPhone 13

Great camera, fast enough for everyday use

Casual users, good camera and performance

iPhone 13 Mini

Compact size, good performance

Small phone lovers, budget-conscious users

iPhone 12 Pro Max

Solid camera, Super Retina XDR screen

People who want a big screen without the price

iPhone 12 Pro

Great power and camera in a compact design

Those who want power without a huge screen

iPhone 12

Solid performance, budget-friendly

Users who want an affordable iPhone

iPhone 12 Mini

Compact size, great performance

Small phone lovers, budget-friendly users

iPhone SE (3rd Gen)

Affordable, fingerprint ID, older camera tech

Budget-conscious users, small size preference

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